YOUR AUDIENCE AWAITS
SPEAK AND BE HEARD
ABOUT GOODBUZZ SOLUTIONS
GoodBuzz Solutions partners with entrepreneurs, public figures, and organizational leaders to strategically position their product, service, or cause to the right audience so win-win relationships can happen!
Recognizing that each brand is unique, GoodBuzz Solutions — founded in 2015 by Lauren Day — harnesses the best of inbound marketing, communications, and events to deliver custom-tailored solutions so brands increase their buzz and become the best in their industry.
GoodBuzz Solutions takes a different approach than most Austin marketing firms; we come alongside brand managers to listen, brainstorm together, research, educate, and empower them to become more visible to achieve goals. We are more than a marketing consultant; we become your success partner.
STRATEGIC COMMUNICATIONS PLANS
Through 5 consulting stages, we evaluate your market, create personas, define goals, design effective messaging, and tailor communications strategies & tactics into a written plan that meets the demands and development of your brand.
MARKETING, DESIGN, AND SOCIAL MEDIA
As a “marketing director for hire,” GoodBuzz Solutions can maintain your blog and social media, design a brochure and create beautiful graphics, conduct keyword research to improve your SEO, and identify where to spend your precious advertising dollars.
EXTERNAL RELATIONS DEVELOPMENT
GoodBuzz Solutions will help pinpoint which networking events to attend (and even represent you, if you wish!) and also which strategic partnerships to build a coalition with so you increase your client base, customer list, active donors, or voter tallies.
PREMIER EVENT MANAGEMENT
It’s been a busy month for GoodBuzz. Since mid-July, we’ve been charged with planning and managing the following eight events.read more
Earlier this year a client requested my help to design collateral that would help them market themselves to jobseekers and prospective employees. The goal was to produce a recruiting infographic to embed on their website and for use in other digital places as well as...read more
Last Friday, April 13, I had the pleasure of seeing our event planning come to fruition when 340-plus guests maxed out the downtown, historic Driskill Hotel with a beautiful string trio for the Travis County Republican Party's 2018 Reagan Gala and VIP Reception that...read more
In January the Travis County Republican Party brought me on board to manage their first Chairman’s Circle exclusive dinner for top donors. We hosted Texas Attorney General Ken Paxton and the two dozen guests donated almost $50,000 that evening.read more
A recently added client of ours in the B2B service industry had a major announcement so we went beyond our routine marketing & social media monthly scope of work and pitched the press on their behalf. The result was definitely a good buzz, and I’d like to share...read more
In the past few weeks, I’ve had three brands -- a public figure, B2B service business, and B2C service business -- all seek GoodBuzz’s help specifically for their website. Each had a specific problem that I’m sure other brands share so we’ll jump right into 18...read more
Texas Governor Greg Abbott appointed me on September 28 to preside over Texas Crime Stoppers Council as one of five Board members. Gov. Abbott said, “Thank you for your willingness to serve Texas as my appointee. Your knowledge and experience will be invaluable to the Texas Crime Stoppers Council. I look forward to working with you to ensure the future remains bright for Texas.”read more
The 30-minute “Marketing Your Career” presentation included PEST & SWOT analysis, strategy formation about “competitors,” target personas identification, SMART goals, message development, best practices in six core areas, advancement ideas while working in a male dominated field, and more.read more
Earlier in August, I received a call from a person needing crisis PR help fast. A customer had died on their premises and I consulted them on their talking points to various stakeholders like the family, employees, other customers present, and the media at large....read more
You’ve heard it before. Seventy percent of new businesses are around two years later and only 50% hit the five year mark.* So, how can your business stay alive and actually thrive? Invest the time now to strategically plan for what’s ahead. With as little as a...read more
In the course of one week, GoodBuzz was taking event photos (and videos) for three different clients -- one political, the second corporate, and finally for a non-profit organization. Below are tips on getting the best shots whether you’re hiring GoodBuzz or if...read more
Who is visiting your website, on what devices, at what times, in what locations? How are people coming to your website -- is it directly, through social media, a referring website, particular keywords, or something else? Which pages of content are most popular, and...read more
If you’re like most small business owners, you spend a great deal of your non-billable time creating content to market your product/service, but little time crafting an accompanying headline that brings people to your content. What components make winning headlines,...read more
Feedback is paramount to improvement, and one of the most effective ways to collect it is through a customer satisfaction survey. Doing so doesn’t need to take a great deal of time nor cost you a small fortune. To get started right away, ask yourself these four...read more
Made you look; this featured article photo is not what you typically expect on a corporate marketing blog and that’s exactly why Habituation Theory is important. How humans learn to focus their attention is fascinating, and as a marketer this subject deserves some...read more
You have a reason to celebrate, but you have a pending deadline of just a few weeks. Don’t fear. With a few simple steps, you’ll be planning events that’ll be a smashing success! Below are six tips to get there. 1. Secure a venue Determine the area of town...read more
A SWOT analysis template provides helpful information that matches your brand’s resources and capabilities to the competitive environment in which it operates. Conducting a thorough SWOT is instrumental in strategy formation, which aids in writing a thoughtful,...read more
You just went big. Your winning idea, service, or product got some massive attention, but now what? How will you capitalize on this moment with buzz marketing to maximize your brand’s visibility and meet further business goals? My recent buzz marketing story...read more
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We recently acquired a business in another state, and in a matter of hours GoodBuzz Solutions turned around a stellar news release for us. I’m super impressed by their quality of service and quick turn-around time. We’ll definitely continue to turn to GoodBuzz Solutions to help us raise our brand’s visibility!Mike Hart
What I like best about working with GoodBuzz is Lauren’s positive attitude and thorough work product. The one-on-one communication and consistent video calls helped me understand the “why” behind things. The situation stage of the Strategic Communications Plan of conducting a PEST & SWOT analysis, reviewing our competitors, and conducting SWOTs on them was my favorite because we had never done it before. Lauren is committed to giving a top-notch product and really wants to understand your business. She is committed to being a partner to help you meet your business goals. We are absolutely delighted with her services and definitely plan to continue working with GoodBuzz!Emily Paxton
As a valued member of our team, Lauren consistently demonstrated a positive and professional attitude. A reliable and conscientious worker, Lauren has an excellent sense of business concepts and understands legislative policy. Lauren is a fine individual with a dedicated work ethic. I hope you give her your closest consideration.Hon. Ted Poe
Lauren is a very gifted natural leader in marketing communications. I have witnessed her professional career growth to increasing levels of responsibility and I highly recommend you consider her communications firm for your support needs.Jim Faist
Lauren is one of the friendliest and most caring people I have ever met, always striving for improvement of herself and her organization. She has been earnestly supportive of me and my professional goals since the moment I met her. Lauren is thoughtful and puts a personal touch on everything she does to make every individual who works with her feel special. I have 100% confidence in Lauren and anything she does.Nena Whitfield
Lauren’s personal qualities and professional skills have contributed to positive and productive changes in our organization. Lauren has a superior work ethic, is very organized, focused, and efficient. At the same time, she is personable and works hard to build good relationships. Her enthusiasm is contagious. She dramatically increased our presence online through building and maintaining our blog, building a customized CRM for our contacts, and through social media outlets. I have great appreciation and respect for Lauren and her work with us, and I am pleased and honored to offer this recommendation.Stan Reid
Lauren is the most talented event planner and publicist that I have ever encountered. When our organization was only six weeks out, we panicked until we found Lauren. She swept into action and put on a fabulous fundraising dinner that netted tens of thousands of dollars–enough to cover the year’s operating expenses! She is a force of nature. If you want an event done right, you can count on GoodBuzz Solutions to get it done.April Farris
It is my pleasure to recommend Lauren Day to you. She stood out for her diligence, competence, reliability and best of all, an exceptionally respectful and positive attitude. A strongly motivated self-starter, Lauren can be counted on to perform independently, take initiative, and work hard even when no one is watching. These traits are characteristic of her. I am certain she will continue to excel in her future endeavors.Morton Blackwell
If anyone can provide wise counsel and effective followup, its Lauren Day.Michael Schneider
Lauren displayed a keen sense of the best framing of each endeavor, the key elements to highlight in each communication, comfort with the digital, phone, and mail efforts necessary to maximize sales and net proceeds for each major event, and the ability to help our donors and volunteers feel a strong tie between their contributions and our organization’s mission. It was our privilege to have Lauren on our team and I highly recommend her for any endeavor, particularly one that involves communications, marketing, and building relationships online and off.James Dickey
Get In Touch
Fill out the contact form to start a conversation with us! We at GoodBuzz Solutions want to help you meet your brand’s goals. Whether you’re just starting out or you need help overcoming your toughest marketing challenges, we’ll work with you to create communications strategies and specific tactics to meet the demands and development of your growing brand.