by Lauren Day | Sep 30, 2016 | Blog, Marketing Strategy
With precious, limited resources of time and funds it’s important to develop an effective marketing strategy for nonprofits. But where do you start? I was invited by the Leadership Institute to speak at the Coalition to End Sexual Exploitation Summit in Houston...
by Lauren Day | Aug 30, 2016 | Blog, Featured, Marketing Strategy
Made you look; this featured article photo is not what you typically expect on a corporate marketing blog and that’s exactly why Habituation Theory is important. How humans learn to focus their attention is fascinating, and as a marketer this subject deserves some...
by Lauren Day | Apr 29, 2016 | Blog, Featured, Marketing Strategy
A SWOT analysis template provides helpful information that matches your brand’s resources and capabilities to the competitive environment in which it operates. Conducting a thorough SWOT is instrumental in strategy formation, which aids in writing a thoughtful,...
