by Lauren Day | Aug 23, 2017 | Blog, Featured, Marketing Strategy
Earlier in August, I received a call from a person needing crisis PR help fast. A customer had died on their premises and I consulted them on their talking points to various stakeholders like the family, employees, other customers present, and the media at large....
by Lauren Day | Jul 13, 2017 | Blog, Featured, Marketing Strategy
You’ve heard it before. Seventy percent of new businesses are around two years later and only 50% hit the five year mark.* So, how can your business stay alive and actually thrive? Invest the time now to strategically plan for what’s ahead. With as little as a...
by Lauren Day | Feb 28, 2017 | Blog, Featured, Marketing Tips
Who is visiting your website, on what devices, at what times, in what locations? How are people coming to your website — is it directly, through social media, a referring website, particular keywords, or something else? Which pages of content are most popular,...
by Lauren Day | Jan 31, 2017 | Blog, Featured, Marketing Strategy
If you’re like most small business owners, you spend a great deal of your non-billable time creating content to market your product/service, but little time crafting an accompanying headline that brings people to your content. What components make winning headlines,...
by Lauren Day | Oct 31, 2016 | Blog, Featured, Marketing Strategy
Feedback is paramount to improvement, and one of the most effective ways to collect it is through a customer satisfaction survey. Doing so doesn’t need to take a great deal of time nor cost you a small fortune. To get started right away, ask yourself these four...
by Lauren Day | Aug 30, 2016 | Blog, Featured, Marketing Strategy
Made you look; this featured article photo is not what you typically expect on a corporate marketing blog and that’s exactly why Habituation Theory is important. How humans learn to focus their attention is fascinating, and as a marketer this subject deserves some...
