by Lauren Day | Mar 31, 2017 | Blog
Employee-owned businesses (known as ESOPs) are building a coalition together in Texas to put forth a new law allowing them bidding opportunities for state projects, and GoodBuzz Solutions has been brought on to build out the branding/marketing and external relations...
by Lauren Day | Feb 28, 2017 | Blog, Featured, Marketing Tips
Who is visiting your website, on what devices, at what times, in what locations? How are people coming to your website — is it directly, through social media, a referring website, particular keywords, or something else? Which pages of content are most popular,...
by Lauren Day | Jan 31, 2017 | Blog, Featured, Marketing Strategy
If you’re like most small business owners, you spend a great deal of your non-billable time creating content to market your product/service, but little time crafting an accompanying headline that brings people to your content. What components make winning headlines,...
by Lauren Day | Nov 28, 2016 | Blog
This past week we celebrated Thanksgiving with loved ones, did a bit of shopping on Black Friday, Small Business Saturday, and today is Cyber Monday. In under four weeks, we’ll be at Christmas. Everyone is going a million miles an hour finishing work projects,...
by Lauren Day | Oct 31, 2016 | Blog, Featured, Marketing Strategy
Feedback is paramount to improvement, and one of the most effective ways to collect it is through a customer satisfaction survey. Doing so doesn’t need to take a great deal of time nor cost you a small fortune. To get started right away, ask yourself these four...
by Lauren Day | Sep 30, 2016 | Blog, Marketing Strategy
With precious, limited resources of time and funds it’s important to develop an effective marketing strategy for nonprofits. But where do you start? I was invited by the Leadership Institute to speak at the Coalition to End Sexual Exploitation Summit in Houston...
