by Lauren Day | Jan 31, 2017 | Blog, Featured, Marketing Strategy
If you’re like most small business owners, you spend a great deal of your non-billable time creating content to market your product/service, but little time crafting an accompanying headline that brings people to your content. What components make winning headlines,...
by Lauren Day | Nov 28, 2016 | Blog
This past week we celebrated Thanksgiving with loved ones, did a bit of shopping on Black Friday, Small Business Saturday, and today is Cyber Monday. In under four weeks, we’ll be at Christmas. Everyone is going a million miles an hour finishing work projects,...
by Lauren Day | Oct 31, 2016 | Blog, Featured, Marketing Strategy
Feedback is paramount to improvement, and one of the most effective ways to collect it is through a customer satisfaction survey. Doing so doesn’t need to take a great deal of time nor cost you a small fortune. To get started right away, ask yourself these four...
by Lauren Day | Sep 30, 2016 | Blog, Marketing Strategy
With precious, limited resources of time and funds it’s important to develop an effective marketing strategy for nonprofits. But where do you start? I was invited by the Leadership Institute to speak at the Coalition to End Sexual Exploitation Summit in Houston...
by Lauren Day | Aug 30, 2016 | Blog, Featured, Marketing Strategy
Made you look; this featured article photo is not what you typically expect on a corporate marketing blog and that’s exactly why Habituation Theory is important. How humans learn to focus their attention is fascinating, and as a marketer this subject deserves some...
by Lauren Day | Jul 28, 2016 | Blog
19 days is all it took for 50 million downloads of Pokémon Go, Nelson reported. Now, the global phenomenon game has 75 million downloads, and it’s only a few weeks in. Apple said that the Pokémon app tops for the highest first-week downloads than any other app, ever....
