6.5 Quick-Turnaround Event Planning Tips
You have a reason to celebrate, but you have a pending deadline of just a few weeks. Don’t fear. With a few simple steps, you’ll be planning events that’ll be a smashing success! Below are six tips to get there. 1. Secure a venue Determine the area of town...
Facebook Advertising for Small Businesses
With more than 1.4 billion people on Facebook, this platform is a no-brainer to connect with your customers where they already spend time as well as grow your business through strategically reaching similar people that might become new customers through Facebook...
Marketing SWOT Analysis Template
A SWOT analysis template provides helpful information that matches your brand’s resources and capabilities to the competitive environment in which it operates. Conducting a thorough SWOT is instrumental in strategy formation, which aids in writing a thoughtful,...
Buzz Marketing Defined with How-To Guide
You just went big. Your winning idea, service, or product got some massive attention, but now what? How will you capitalize on this moment with buzz marketing to maximize your brand’s visibility and meet further business goals? My recent buzz marketing story...
More than a morning routine: 10 Ideas for a Night Time Routine
In graduate school my professor Col. Bill Smullen shared that our second and third hours of the morning are typically the most productive, and regardless of your position (he was chief of staff to Secretary of State Colin L. Powell), avoid setting meetings during...
6 Marketing Goals to Set (and actually keep) This Year
It’s a new year -- a time for fresh starts and the beginning to great things. To get there, it will take reflection and consideration of marketing goals. There are many good resolutions and goals worth making, but let’s be honest. Many never...