Tis The Season to Give
This past week we celebrated Thanksgiving with loved ones, did a bit of shopping on Black Friday, Small Business Saturday, and today is Cyber Monday. In under four weeks, we’ll be at Christmas. Everyone is going a million miles an hour finishing work projects,...
How to Create an Effective Customer Satisfaction Survey
Feedback is paramount to improvement, and one of the most effective ways to collect it is through a customer satisfaction survey. Doing so doesn’t need to take a great deal of time nor cost you a small fortune. To get started right away, ask yourself these four...
Branding your Nonprofit: Developing Marketing Strategy
With precious, limited resources of time and funds it’s important to develop an effective marketing strategy for nonprofits. But where do you start? I was invited by the Leadership Institute to speak at the Coalition to End Sexual Exploitation Summit in Houston...
What is Habituation Theory & Why it Matters to Marketers
Made you look; this featured article photo is not what you typically expect on a corporate marketing blog and that’s exactly why Habituation Theory is important. How humans learn to focus their attention is fascinating, and as a marketer this subject deserves some...
Marketing and Pokémon Go: 4 Takeaways
19 days is all it took for 50 million downloads of Pokémon Go, Nelson reported. Now, the global phenomenon game has 75 million downloads, and it’s only a few weeks in. Apple said that the Pokémon app tops for the highest first-week downloads than any other app, ever....
6.5 Quick-Turnaround Event Planning Tips
You have a reason to celebrate, but you have a pending deadline of just a few weeks. Don’t fear. With a few simple steps, you’ll be planning events that’ll be a smashing success! Below are six tips to get there. 1. Secure a venue Determine the area of town...