7 Ways You Benefit from Google Analytics
Who is visiting your website, on what devices, at what times, in what locations? How are people coming to your website -- is it directly, through social media, a referring website, particular keywords, or something else? Which pages of content are most popular, and...
Announcing Secrets to Creating Profitable Headlines
If you’re like most small business owners, you spend a great deal of your non-billable time creating content to market your product/service, but little time crafting an accompanying headline that brings people to your content. What components make winning headlines,...
Tis The Season to Give
This past week we celebrated Thanksgiving with loved ones, did a bit of shopping on Black Friday, Small Business Saturday, and today is Cyber Monday. In under four weeks, we’ll be at Christmas. Everyone is going a million miles an hour finishing work projects,...
How to Create an Effective Customer Satisfaction Survey
Feedback is paramount to improvement, and one of the most effective ways to collect it is through a customer satisfaction survey. Doing so doesn’t need to take a great deal of time nor cost you a small fortune. To get started right away, ask yourself these four...
Branding your Nonprofit: Developing Marketing Strategy
With precious, limited resources of time and funds it’s important to develop an effective marketing strategy for nonprofits. But where do you start? I was invited by the Leadership Institute to speak at the Coalition to End Sexual Exploitation Summit in Houston...
What is Habituation Theory & Why it Matters to Marketers
Made you look; this featured article photo is not what you typically expect on a corporate marketing blog and that’s exactly why Habituation Theory is important. How humans learn to focus their attention is fascinating, and as a marketer this subject deserves some...