by Lauren Day | Jan 22, 2018 | Blog, Featured, Public Relations
A recently added client of ours in the B2B service industry had a major announcement so we went beyond our routine marketing & social media monthly scope of work and pitched the press on their behalf. The result was definitely a good buzz, and I’d like to share...
by Lauren Day | Dec 7, 2017 | Blog, Featured
In the past few weeks, I’ve had three brands — a public figure, B2B service business, and B2C service business — all seek GoodBuzz’s help specifically for their website. Each had a specific problem that I’m sure other brands share so we’ll jump right into...
by Lauren Day | Oct 31, 2017 | Blog, Featured
Texas Governor Greg Abbott appointed me on September 28 to preside over Texas Crime Stoppers Council as one of five Board members. Governor Abbott said, “Thank you for your willingness to serve Texas as my appointee. Your knowledge and experience will be...
by Lauren Day | Aug 23, 2017 | Blog, Featured, Marketing Strategy
Earlier in August, I received a call from a person needing crisis PR help fast. A customer had died on their premises and I consulted them on their talking points to various stakeholders like the family, employees, other customers present, and the media at large....
by Lauren Day | Jul 13, 2017 | Blog, Featured, Marketing Strategy
You’ve heard it before. Seventy percent of new businesses are around two years later and only 50% hit the five year mark.* So, how can your business stay alive and actually thrive? Invest the time now to strategically plan for what’s ahead. With as little as a...
by Lauren Day | Feb 28, 2017 | Blog, Featured, Marketing Tips
Who is visiting your website, on what devices, at what times, in what locations? How are people coming to your website — is it directly, through social media, a referring website, particular keywords, or something else? Which pages of content are most popular,...