This past week we celebrated Thanksgiving with loved ones, did a bit of shopping on Black Friday, Small Business Saturday, and today is Cyber Monday. In under four weeks, we’ll be at Christmas. Everyone is going a million miles an hour finishing work projects, attending various school, group, and lavish company parties, and exchanging gifts with friends and family. This sure is a busy time of year celebrating all the goodness in our lives with our loved ones, but what about those that have little earthly treasure and are laying down alone at night without a roof over their heads?
“While only 8% of Americans can claim veteran status, 17% of our homeless population is made up of veterans. In 2010, the Department of Veteran Affairs estimated that on any given night there were 76,000 homeless veterans sleeping on American streets,” according to Green Doors. In Austin, 2,197 people were homeless — a 20% increase from last year, according to KXAN news.
Heroes Lodge is a new nonprofit combating veteran homelessness headquartered in Austin that provides housing (both temporary and permanent), employment services, and advocacy (referrals for various social issues) for veterans.
GoodBuzz Solutions was honored to sponsor Heroes Lodge at the Austin Veteran’s Day parade a few weeks ago. Here’s a picture of me by our float with a few other corporate sponsors.
I’d like to encourage you to also consider donating to Heroes Lodge online here.
They are a 501(c)3 nonprofit organization so your donation is tax-deductible. Give the gift of a home and warm greeting to our veteran heroes this holiday season.
If you manage a brand, you might also be interested in this GoodBuzz article about maximizing your holiday marketing. It gives specific tips to implement right now to increase your visibility.
We wish you the very best during this holiday season preparing for Christmas!
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